Sports nutrition is expected to record a high rate of current value growth over the forecast period due to growing prices and exchange rates (because most sports nutrition brands are imported). In addition to growing health consciousness, the rise in the number of Serbians committing to regular sporting activity and other physical exercise is set to bolster demand for sports nutrition products.
The competitive landscape is likely to intensify driven by the presence of new players who are keen to capitalise on this dynamic category. Leading players are expected to ramp up investments in advertising and will likely offer price discounts and promotions to stimulate volume sales.
Sports nutrition is forecasted to witness a wide range of novelties in 2025 and beyond. Increasing demand for sports nutrition is expected to drive product innovation and the expansion of the product offer.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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