The availability of inexpensive substitutes, negative publicity, and possible side effects could potentially impact demand for sports nutrition over the forecast period. At the same time, prevailing economic uncertainty in the country and a decrease in purchasing power will likely also encourage consumers to look for cheaper alternatives.
Social media is having a big influence on various aspects of consumers’ lives from their health awareness to a growing focus on self-image. This should present strong opportunities for social media marketing which could help to raise the profile of specific products and brands, but also the benefits of using sports nutrition in general.
As consumers become increasingly concerned about the side effects of certain ingredients in some products, the use of natural and organic ingredients in sports nutrition products is gaining traction in the market. Additionally, rising demand from casual consumers who do not engage in vigorous physical activity will likely also help to drive growth.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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