The increased interest in health and wellness and regular exercise will be the main factors for growth in sports nutrition over the forecast period. Protein/energy bars represent an ideal option that can easily be carried around in one’s gym bag or pocket, allowing consumers to hit their nutrition goals on the go.
Across the food and beverages industry, more vegan and free-from ranges have been seen on shelves, aligning with the rising number of consumers adapting their diets and increasing flexitarian lifestyles. Sports nutrition players will also adapt to this, bolstering growth by appealing to a diverse consumer base.
Consumer interest in exercising outdoors will remain high during the forecast period. Among the outdoor activities that proved most popular are walking, cycling, running, and group exercise in parks.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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