The sports nutrition market in France remains underdeveloped, primarily due to the comparatively low number of gyms relative to countries like the UK and Germany. However, France is witnessing one of the highest increases in gym numbers among European nations.
The market for sports nutrition is becoming increasingly crowded, with many brands already present and new entrants emerging, leading to potential market congestion. This is particularly true given the presence of major players in the category, such as Lactalis, a global leader in dairy products, which is active across various grocery retailers, as noted on their official site.
Diversification involves product innovation. In addition to being healthier and vegan, sports nutrition must also offer new formats and recipes.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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