Customers today have become more mindful of their needs, and are increasingly paying attention to product formulations and ingredients. This trend is especially pronounced amongst fitness enthusiasts, who are meticulous about their diet and dietary supplements.
India’s sports budget from the government for FY2023-2024 saw an 11% increase from the previous financial year. This step is expected to foster a surge in the participation of consumers in various sporting activities in the years ahead, particularly younger consumers.
Many categories in India, and particularly sports nutrition, face a significant issue of counterfeit products. Many consumers struggle to ascertain the authenticity of products, resulting in a proliferation of counterfeit items even for well-known brands such as Optimum Nutrition.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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