Sports protein powder looks set to remain the biggest contributor to total sports nutrition value sales over the forecast period. Such products have long been the preferred choice of many serious sports and fitness enthusiasts in Costa Rica, as they are more widely available than other varieties and have a proven capacity to build muscle mass, increase stamina and promote faster recovery after strenuous exercise.
Protein/energy bars and sports protein RTD are expected to be the best performing sports nutrition categories in retail volume growth terms over the forecast period. They will continue to benefit from increasing appreciation for the convenience of these formats, which can easily be consumed during training sessions or while on the move.
While sports nutrition is anticipated to perform positively throughout the forecast period, it is likely relatively high unit prices will continue to limit the category’s penetration in Costa Rica. Manufacturers are expected to pursue different strategies in an effort to overcome this challenge.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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