The increase in health awareness among local consumers will be a powerful catalyst for sports nutrition in Saudi Arabia over the forecast period, prompting individuals to invest in products that support their fitness goals and enhance their overall quality of life. As this trend continues, it is likely to drive sustained growth of sports nutrition.
The partnership between the Ministry of Sport (MoS), the Saudi Sports for All Federation (SFA), the Quality of Life (QOL) programme, and the Saudi Arabian Olympic Committee (SOAC) is expected to further encourage sports participation among the local population over the forecast period, aligning with Vision 2030. Initiatives that promote sports will engage diverse demographics, while investment in infrastructure will improve accessibility.
Over the forecast period, new brands and products are expected to emerge in sports nutrition, specifically designed to cater for the diverse needs of athletes and fitness enthusiasts. These developments will focus on key factors such as taste, format, ingredients, and nutritional requirements tailored to different ages and genders.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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