Sports nutrition is expected to maintain dynamic, although slightly slowing, retail current value growth rates in Mexico in the forecast period. The rising interest in exercise and overall health consciousness are likely to be key growth drivers for the category in Mexico.
The use of technology for personalised tracking and weight management is on the rise. Mobile apps, fitness trackers, heart rate monitors, and food intake tracking devices are increasingly used by consumers to set goals, track their progress, and receive personalised recommendations.
Personalised sports nutrition based on genetics could be a prominent trend in Mexico in the future. Advances in DNA sequencing and understanding how genes affect the body’s response to diet and exercise could enable highly personalised sports nutrition programmes which optimise performance and recovery.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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