A key growth driver for sports nutrition in the forecast period remains the healthy living trend. This trend continues to gather pace in Greece and contribute to an increase in the number of consumers engaging in sports activities and exercise routines.
While retail volume growth of sports protein products is set to be slower than for sports non-protein products, this is significantly due to higher penetration, which allows less room for growth. Usage is becoming increasingly popular beyond gym-goers to include different consumer groups seeking to increase their protein intake.
The increase in the use of sports nutrition products and the entry of more companies have informed greater availability via a wider range of channels. These products have been increasingly introduced in pharmacies, parapharmacies, beauty specialists, health food shops and grocery retailers.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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