Sports nutrition sales are expected to witness moderate growth given the opportunities to expand the consumer base and develop per capita consumption. There is an ever-increasing awareness of the importance of proper exercise in maintaining health and wellbeing and in reducing the risk of disease.
Sports nutrition has the capacity to extend its offering to meet the specific dietary needs of consumers. For example, vegetarian and vegan lines are likely to expand in response to the growing popularity of plant-based eating and dietary preferences.
Retail e-commerce has expanded its value share over the review period, with almost one-fifth of sports nutrition value sales made online in 2024. Whilst the COVID-19 pandemic was a catalyst for growth, rising average prices have encouraged price sensitive consumers to buy online in recent years.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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