Demographic trends and economic conditions, compounded by inflation and increasing geopolitical tensions in the region due to the war in Ukraine, will continue to present significant challenges and disposable incomes will remain limited over the forecast period. However, due to the growing importance of the fitness and gym culture in Slovenia, the sports nutrition category is expected to prosper and maintain moderate volume and value growth over the next five years.
The relatively low income of younger consumers remains a key obstacle to the future growth and expansion the sports nutrition market in Slovenia. The job market is volatile and unpredictable, prompting many young people to prioritise their spending according to short-, mid-, and long-term personal goals.
Convenience and on-the-go consumption will continue to drive consumer demand over the forecast period. Consequently, protein/energy bars is set to witness the fastest growth in terms of consumer demand, leading to the highest value growth.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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