Sports protein products are expected to remain top performers in sports nutrition. Proteína El Pomar and Benet are well placed to be among the outstanding brands in sports protein products in the forecast period.
Powder remains a popular format for sports protein products in the country. However, with increasingly hectic lifestyles, more convenient and portable options are demanded.
Illegality and informality can be expected to continue to menace sports nutrition in Colombia. Despite the efforts of the authorities to control counterfeit items, and contraband products with no sanitary register, the problem is likely to persist.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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