Sports nutrition will grow faster in terms of retail constant value (2024 prices) over the forecast period. Demand will be boosted by the strong influence of social media, particularly sports influencers, who will continue to motivate and inspire consumers, sharing their own exercise regimes and recommendations surrounding products and brands.
Important players have taken steps to restructure their sales strategy by channel. A growing trend is having an omnichannel presence, revolutionising sales.
Consumers appreciate convenience, and sports nutrition will see further growth in on-the-go options such as sports nutrition RTD and protein/energy bars. In addition, a remnant of the pandemic is that more people enjoy exercising outdoors such as biking, jogging or practising yoga, and on-the-go options particularly suit such consumers.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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