In a price sensitive market, sports nutrition products face an uphill climb to reach more consumers and expand the base beyond a finite number of consumers that can afford these products. While other delivery formats of sports nutrition products could emerge over the forecast period (e.
In recent years, there has been increased fortification of packaged foods, with added protein in particular. Examples include breakfast cereal Quaker Protein Oats.
Consumers will be more discerning about the ingredients of sports nutrition product, as increasingly there is concern about certain ingredients. For instance, caffeine, which is a popular ingredient in pre-workout offerings can cause stomach upset or sometimes affect the heart.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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