Over the forecast period, increasing participation in sports activities in Vietnam is expected to boost the demand for sports nutrition, with a double-digit CAGR anticipated in retail current value terms. Due to the rising health and wellness trend, more and more people are expected to participate in sports activities such as running, cycling, going to the gym and others; more marathons are being organised in the country, for instance.
Sports protein powder is likely to remain the dominant category within sports nutrition in Vietnam, driven by the shift to consuming protein, lactobacilli, fibre, and other nutrients for health and dietary benefits whilst focusing on building and maintaining muscle. Moreover, the growing number of consumers following vegan and vegetarian diets creates a good opportunity for the further development of sports protein powder.
Sports nutrition faces competition from packaged food manufacturers in Vietnam, as an increasing number are now incorporating higher levels of protein in their products. This holds particularly true for dairy items from well-known brands such as Milo.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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