Sports nutrition is expected to continue to develop and grow healthily in retail value but also volume terms during the forecast period. The growth potential of the category in Belgium is considered high as the population continues to become more and more active.
As sports nutrition becomes more and more mainstream, it is anticipated than players will produce more convenience-based and on-the-go products in small sachets and individual portions. In this way, sports protein RTD drinks may have a lot of potential.
Personalised or customised nutrition is predicted to be a key trend in sports nutrition in the forecast period. Some small companies, such as 4Gold, are already active in the niche of customised sports nutrition.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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