Following the complete recovery from the COVID-19 pandemic, the sports nutrition category continues to benefit from the uninterrupted operation of gyms, sports venues, and fitness facilities. This recovery has provided a stable foundation for the growth of sports nutrition products, as more consumers return to regular training routines and sports activities.
Sports protein RTD (ready-to-drink) is forecasted to experience the fastest retail value growth within sports nutrition over the next few years. Consumer interest in this subcategory remains particularly high, especially among local sports and fitness enthusiasts who regularly consume specialised sports nutrition products.
Although the sports protein powder category has reached a certain level of market saturation, changing consumer preferences and the growing fitness culture will help sustain its stable demand over the forecast period. Protein powder remains a staple product for many athletes, bodybuilders, and fitness enthusiasts, who rely on these products to support their training and recovery regimes.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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