While the sports nutrition market grows and find success, so does illicit trade, which represents a key threat to the landscape across the forecast period. This occurs mainly through informal companies, which prioritise profits over correct compliance with the laws by acting as independent distributors.
Brands can boost their sales by placing more emphasis on meeting the needs of consumers, providing them with the best for their individual needs. In terms of communication, it is very relevant that brands can have a tone and style according to and aligning with consumers, especially younger audiences.
Creatine and other amino acids are gaining ground in Peru, while smaller areas, such as snack bars and RTDs, continue to have room for growth. The dairy industry is offering new products with more protein, causing the share of competitors such as Lab Nutrition and Nutripoint to be reduced.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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