Some products in sports nutrition continued to experience double-digit price increases in the first half of 2024, presenting a challenge for the category's key players. This comes at a time when retail has been heavily impacted by reduced demand following the country's inflation crisis in 2022.
The trend towards specialisation among Chilean consumers is significantly influencing the landscape of sports nutrition. Increasingly, local consumers are opting for personalised nutritional strategies that cater specifically for their individual needs and precise fitness objectives, rather than opting for generic solutions.
Creatine continues to gain relevance in sports nutrition as a beneficial supplement not only for training performance but also for other types of consumers. Creatine is a natural compound found in small amounts in foods such as meat and fish, and it is also produced in the human body.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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