Sports protein is expected to remain one of the best performing consumer health categories over the forecast period, being driven by a very strong exercise trend with a continuously growing number of Norwegians taking a stronger interest in optimising their performance. This is likely to include a shift towards more advanced products such as protein powder, creatine, pre-workout, and more.
E-commerce will continue to be a key driver of sports nutrition in the forecast period, with the category seeing one of the highest levels of online sales in consumer health. Indeed, the majority of sales take place online.
While sports nutrition is expected to display a strong increase in sales over the forecast period, it will not be without competition. As mentioned above, sports protein RTD will struggle with competition from the more popular flavoured milk drinks category.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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