Luxury and Fashion

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Our insights emphasise the importance of emotional connections and hyper-localisation strategies in demonstrating value to consumers in apparel and footwear, luxury goods and personal accessories. Learn how to navigate these markets with our trusted and objective view of their growth potential.

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Women’s Health and Self-Care Fashion: Blurring the Lines Between Hygiene, Apparel and Technology

After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.

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Luxury and Fashion Megatrends Wellness

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Growth Opportunities in the Transformed Women’s Sportswear Segment

High-profile events such as the FIFA Women's World Cup and WNBA games have significantly increased viewership, alongside expanded media coverage and social media visibility. The heightened interest in women’s sports has fuelled sales of women’s sportswear and these products outperformed men’s over the last five years. Despite the better performance, gender gaps persist in the sports world, offering opportunities for those who want to invest in this expanding segment.

Luxury and Fashion

Growth Opportunities in the Transformed Women’s Sportswear Segment

High-profile events such as the FIFA Women's World Cup and WNBA games have significantly increased viewership, alongside expanded media coverage and social media visibility. The heightened interest in women’s sports has fuelled sales of women’s sportswear and these products outperformed men’s over the last five years. Despite the better performance, gender gaps persist in the sports world, offering opportunities for those who want to invest in this expanding segment.

Luxury and Fashion

What do Fashion and Luxury Brands Need to Know About Gen Z?

By 2030, Generation Z and Alpha will comprise 45% of the global population, significantly shaping consumer trends. This video highlights Gen Z's tech-savvy nature, preference for personalised, digital experiences, and demand for seamless omnichannel shopping. Social consciousness and sustainability also resonate with this generation.

Luxury and Fashion
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We research 3 distinct categories, with detailed sub-category breakdowns: apparel, footwear and sportswear. We research 46 countries and produce modelled data where we don’t have local in-country analysts.

  • Value sales at retail and manufacturer selling prices
  • Sale by retail channel
  • Sales by value segnment - mass, mid and high

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  • Global and regional briefings
  • Industry analysis and opinions
  • Company profiles
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research 3 distinct categories, with detailed sub-category breakdowns: experiential luxury, fine wines/champagne & spirits and personal luxury. We research 32 countries and produce modelled data where we don’t have local in-country analysts.

  • Core vs entry level luxury
  • Domestic vs international expenditure
  • Retail volume and value sales

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Global and regional briefings
  • Industry analysis and opinions
  • Company profiles
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research 4 distinct categories, with detailed sub-category breakdowns: bags and luggage, jewellery, traditional and connected watches and writing instruments. We research 32 countries and produce modelled data where we don’t have local in-country analysts.

  • Company and brand data
  • Historic data and forecasts
  • Annual and quarterly updates
  • Up to 20 years of comparable data
  • Retail volume and value sales

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Global and regional briefings
  • Industry analysis and opinions
  • Company profiles
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

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Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need.  You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.

Latest reports from industry experts

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World Market for Apparel and Footwear

Apparel and footwear was among the industries worst hit by the COVID-19 pandemic, and as the ongoing conflict in Ukraine further disrupts the world’s economy, fashion players are now in a race to adapt to an increasingly uncertain environment. Those investing in their digital transformation to offer new products, experiences and to rethink their supply chains will be best positioned to win, while upping one’s game on diversity and sustainability is also becoming imperative.

Apparel and Footwear World
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USD 1,475

World Market for Luxury Goods

The global luxury goods industry continues to recover; however, luxury brands are beginning to feel the strain of sluggish global growth. Caution and uncertainty reign across the landscape amid these volatile conditions, and the industry will continue to be shaped by a complex interplay of converging factors, including rising demand from emerging markets, new technology, weak economic growth, geopolitical instability, climate change, a reset of globalisation and changing consumer preferences.

Luxury Goods World
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Where Consumers Shop for Personal Accessories

Global sales of personal accessories rebounded in 2023, driven largely by price increases due to high inflation, with volume sales posting a more modest increase. Retail offline dominates global personal accessories sales; however, e-commerce gained significant share during the COVID-19 pandemic, and has continued to grow. Retail shifts will persist, emphasising seamless experiences across offline and e-commerce. Brands face the challenge of rethinking the store’s role in a digital world.

Personal Accessories World
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Sportswear in Turkey

As in other apparel categories, sportswear in Turkey is seeing significant activity in terms of collaborations between companies and brands. Collaborations have many advantages for brands, in terms of communication and marketing, as well as in terms of profitability and growth potential. One of the key examples of collaboration in sportswear in Turkey in 2023 was the Vans x IRENEISGOOD collection. IRENEISGOOD, which sees its mission to embrace individuality, encourage and add colour and joy to e

Turkey Sportswear
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USD 2,450

Apparel and Footwear in the US

Apparel and footwear in the US, which saw robust growth in 2021, encountered a noticeable deceleration in both current value and volume terms starting from 2022. This slowdown can primarily be attributed to the persistent inflation and ongoing economic uncertainty that have been affecting the market since 2022. Although 2023’s inflation rate has been lower than that of 2022, consumer prices have continued to rise, defying historical patterns, as fashion brands pass mounting supply chain costs on

USA Apparel and Footwear
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Jeans in Mexico

Jeans is set to experience near statis in volume sales in Mexico in 2023, following a pronounced rebound during 2021 and 2022, when post-pandemic trends favoured more casual styles, particularly for workplace attire. In anticipation of a full return to normalcy, during the post-pandemic years Mexican consumers updated their wardrobe with new jeans, driving a surge in sales. However, this growth spurt has its limits, as highlighted by CEDETEX data indicating that the average Mexican has approxima

Mexico Jeans
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Fine Wines/Champagne and Spirits in Mexico

While retail demand for fines wines/champagne and spirits in Mexico marginally falls in 2024 compared to the previous year, as some consumers prioritise their expenditure in a scenario of inflation, value sales are set to increase by 4% over the year to total MXN10.6 billion. This category has been one of the more impressive performers over the review period, featuring significant use of local ingredients that also adapt to the tastes of many consumers. Within the category, spirits, specifically

Mexico Fine Wines/Champagne and Spirits
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USD 2,100

Luxury Goods in China

Retail value sales of luxury goods in China are rising by 4% in 2024 in current terms, to stand at CNY3.26 trillion. Growth in sales is fuelled by consumers’ increased desire to live in the moment and enjoy life, as well as rising interest in purchasing luxury goods as investment pieces - ownership of material things is increasingly linked to investment as consumers continue to shift towards spending on experiences for enjoyment.

China Luxury Goods
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Personal Luxury in Taiwan

Personal luxury retail value sales rose by 8% in 2023, to total TWD281.3 billion, supporting growth for leading brand providers such as Kering SA and Richemont Asia Pacific Ltd. 2023 sales growth was fuelled by individuals deciding to invest in luxury goods such as luxury leather goods and designer apparel and footwear (ready-to-wear) as an alternative asset class. In addition, the idea that some of these goods can be used to generate income through rental platforms has made them more attractive

Taiwan Personal Luxury
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