Denmark is set to see consumers continue to face economic challenges going into the forecast period. This will put downwards pressure on the consumption of clothing and footwear, though the apparel and footwear specialists channel is expected to return to growth in 2024.
Social media usage and e-commerce shopping remained very popular with Danish consumers at the end of the review period. Many apparel brands are focusing heavily on combining social media and e-commerce channels to take advantage of this.
Retail e-commerce sales of apparel and footwear are set to continue to grow strongly over the forecast period and the channel will present increasingly intense competition for store-based apparel and footwear specialists during the forecast period. While price will remain an important factor, other factors such as customer service, free delivery and returns will become increasingly important for consumers, as will the implementation of an omnichannel approach whereby retailers can offer customers high levels of service through multiple channels.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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