Apparel and footwear specialists is expected to maintain growth in outlet numbers, and also return to growth in current value terms in Mexico in the forecast period, returning to the pre-pandemic (2019) level of sales early in the forecast period. Players are expected to continue to open new outlets, with H&M opening the first Cos store in the country at the end of 2023, and more new outlets expected to be opened in the short term.
During the pandemic, apparel and footwear specialists were highly active on social media networks such as TikTok and Instagram. However, it was not only the leading retailers that used social networks for marketing purposes, but also small retailers in order to attract consumers.
An increasing number of Mexicans are participating in the second-hand economy, and this trend has been evolving rapidly in response to the rising cost of living. Generation Z consumers, in particular, are purchasing more second-hand apparel and footwear compared with previous generations.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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