Apparel and footwear specialists will benefit from the predicted improvements in South Africa’s socioeconomic conditions, as deterring shopping factors such as higher inflation and interest rates stabilise over the forecast period. The trend will be noticeable among mid-income consumers, who have been more affected by the inflationary crisis.
The local competitive landscape of apparel and footwear specialists is likely to intensify over the forecast period, supported by recent waves of acquisitions. These have allowed operators such as Mr price to expand their customer base by targeting different market segments, while improving their private label offerings and economies of scale.
Although most chains of apparel and footwear specialists have embraced an omnichannel approach to sales, with many further boosting investments in technology to improve their digital capabilities since the pandemic, operators have been facing intensified competition from local and international online marketplaces such as Shein, AliExpress and Superbalist, in addition to experiencing a certain level of channel cannibalisation. In response to the challenge, The Foschini Group has introduced Bash, an integrated mobile app that offers 80% of the group’s portfolio by giving consumers access to over 200 brands across more than 100,000 SKUs.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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