Despite a high rate of inflation and price increases, the market for luxury clothing and shoes has remained unaffected and a similar picture is expected in the forecast period. The reason is that these brands are aimed at a small target group, which is comfortable financially and is not generally affected by the economic situation of the country.
Over the forecast period apparel and footwear specialists in Greece will face challenges arising from the increasing shift towards e-commerce. Consumers, especially younger ones, are becoming more comfortable with online shopping and retailers are paying more attention to this channel.
When it comes to footwear, in general there is a tendency for consumers to choose the most comfortable shoes and not necessarily the most beautiful. Nowadays, people prioritise their health and they are more likely to select shoes that offer superior comfort.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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