An interesting trend in the review period, and likely to strengthen in the forecast period, is the rise of second-hand stores. With consumers increasingly wanting to buy clothing that lasts, and wanting to have a story behind the clothes that they wear, and with decreasing purchasing power in the early forecast period, second-hand is expected to grow in popularity and status.
Grocery retailers have become practical locations for shopping for apparel and footwear, as they are already visited for grocery shopping, and consumers can shop for both at the same time. Tokmanni benefits from a low-cost image, and together with other general merchandise stores, consumers enjoy shopping in these outlets not only for apparel and footwear, but also for other products at the same time.
While e-commerce boomed during the worst of the pandemic, in 2020 consumers were keen to return to stores to see, feel, touch and try on products they considered buying. Apparel and footwear e-commerce subsequently turned to decline in 2022 and this trend has continued in 2023, although e-commerce remained a key channel for sales of apparel and footwear.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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