Asian speciality drinks in China is set to maintain its declining trend in on-trade and off-trade volume and current value terms in the forecast period. One constraint to growth in fruit vinegar is that the vinegar taste is not accepted by some consumers.
Asian speciality drinks will need to focus more on functional ingredients to combat the fierce competition from other categories, such as RTD tea, carbonates, and juice. In the future, functional ingredients such as those to improve health, such as aid digestion, and assist with weight management and skin care, will be favoured by producers to maintain their competitive edge.
Most Asian speciality drinks are packaged in glass bottles, which prevents customers from easily transporting them. In order to differentiate, new packaging formats could emerge to address this pain point.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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