While Asian speciality drinks have a rich and diverse range of flavours, ingredients, and cultural influences, they face limited popularity amongst younger Singaporeans, for several reasons. Amongst the younger generation, there is a notable trend of purchasing Asian speciality drinks primarily when they are feeling unwell, as opposed to buying them for preventive health measures, or simply for enjoyment of their taste.
Niche Asian speciality drinks brands in Singapore are grappling with the challenge of consolidation. The absence of standardised distribution channels poses a significant hurdle, compounded by the dominance of established retail networks that prioritise mainstream products.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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