Off-trade volume growth is anticipated to remain sluggish over the forecast period, despite the efforts of smaller brands to innovate with popular flavours and novelties. While these are set to see a degree of local success, such sales will not be great enough to influence overall developments in the category.
In a cross-category trend, sales in Asian speciality drinks are expected to be affected by the sugar tax, which spikes the threshold from MYR0.4/litre to MYR0.
Given the low overall demand for Asian speciality drinks, alongside high competition from other categories, it is likely that players will utilise frequent promotions and special offers to attract consumers. For example, price discounts or bundle offers related to festive seasons such as Hari Raya and Chinese New Year.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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