Demand for Asian speciality drinks is expected to remain stable but with limited growth potential over the forecast period, as there is unlikely to be a major investment from brands in terms of new product development, wider distribution efforts or marketing campaigns, which makes it unlikely that the consumer base will expand. Therefore, this category is expected to continue relying on its existing target audience, with these consumers already being familiar with and loyal to these drinks.
The consumer base of Asian speciality drinks tends to be limited to Asian consumers, those who have an appetite for Asian culture, or consumers who occasionally like to indulge in an Asian dinner experience at home and want to have suitable drinks to accompany the meal.
Consumers of these products tend to be traditional in their tastes and are unlikely to purchase alternative products, with demand remaining limited outside of the Asian demographic. Brand rankings within Asian speciality drinks will therefore likely remain relatively stable over the forecast period due to the small consumer base in France.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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