Japanese and Korean cuisines have gained popularity in Germany, due to factors such as travel, specialised foodservice and retail formats, and media coverage of both cultures. Both cuisines are seen as healthy, which presents potential opportunities for Asian speciality drinks in the market.
Asian stores in Germany cater to a limited consumer base, and the demand for Asian products could be considered niche. However, there is growing interest amongst younger generations in multicultural experiences, including Asian cultures.
The projected increase in the Asian population in Germany is expected to contribute to sales of Asian speciality drinks in the forecast period, not only amongst this consumer group, but also amongst the German population, as it will drive the availability, accessibility, and exposure of these beverages. Asian-influenced districts, functioning as cultural hubs and promoting inclusivity, will also contribute to interest in Asian specialty drinks.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Asian Speciality Drinks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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