Over the forecast period, Asian speciality drinks is set to continue recording stable growth both in off-trade and on-trade volume terms with sales expected to be supported by the burgeoning health and wellness trend in Vietnam. Besides which, on-the-go consumption and convenience are another two selling points of Asian speciality drinks over alternative options such as dietary supplements or bird’s nest soup.
Over the forecast period, the rapid development of modern retail channels and retail e-commerce is expected to help boost the consumption of Asian speciality drinks. Modern channels such as supermarkets, hypermarkets and convenience stores should help to make these products more accessible and thus help to fuel demand, with consumers being exposed to a wider range of Asian speciality drinks products during their shopping trips.
The rising health and wellness trend in Vietnam is not only encouraging players to introduce reduced-sugar Asian speciality drinks but it also encouraging importers to look for health and wellness options such as vinegar drinks. Vinegar drinks should also benefit from the increased focus on health and wellness because they claim to have specific health benefits such as reducing visceral fat and lowering blood sugar levels, as well as helping with weight management.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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