Metal tins is expected to gain share in the boxed assortments confectionery category in China over the forecast period. In addition to metal tins offering protection and preservation of confectionery products, ensuring a long shelf life and maintaining product quality, the premium and aesthetically pleasing appearance of metal tins makes them an attractive choice for gifting and special occasions, boosting their popularity among consumers seeking high-quality packaging.
While flexible plastic will continue to be the main pack type for confectionery, folding cartons are expected to gain share in the coming years, partly as a result of the trend towards gifting in chocolate confectionery. Gifting has become an important source of sales for chocolate confectionery, with the gifting trend creating demand for better designed and premium packaging.
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Understand the latest market trends and future growth opportunities for the Confectionery Packaging industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Confectionery Packaging
This is the aggregation of chocolate confectionery, gum and sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Confectionery Packaging research and analysis database.
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