While flexible plastic will continue to account for the largest share of packaging unit volumes in sugar confectionery in the US, it is expected to continue losing share to plastic pouches over the forecast period. While both pack types share several advantages, such as being lightweight, using minimal packaging materials, flexibility and convenient storage, plastic pouches enjoy one major benefit over flexible plastic – gusseted bases.
Over the forecast period, inflation in the US is expected to be reined in and consumers’ purchasing power is expected to be restored. In this context, US chocolate confectionery is expected to experience premiumisation, being influenced by cleaner ingredient formulations, organic and natural claims, better-for-you positioning and other product changes.
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Understand the latest market trends and future growth opportunities for the Confectionery Packaging industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Confectionery Packaging
This is the aggregation of chocolate confectionery, gum and sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Confectionery Packaging research and analysis database.
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