Looking for wellbeing through immunity boosting, probiotic and digestive health products is gaining consumer trust in Finland. In particular, the hype around kombucha is ongoing and continues to stimulate new product development.
There is already increased awareness of the link between what one eats and drinks and a healthy immune system. This trend is likely to continue as consumers try to fight disease by adopting a healthier diet, including eating and drinking more products that claim to offer health benefits.
During the forecast period, soft drinks that offer functionality or fortification will continue to increase in popularity, with their consumer base widening beyond consumers with specific health issues and sports enthusiasts to people seeking to strengthen their metabolism and become generally more resilient to health problems. In this context, good source of antioxidants, a fortified/functional type of health and wellness attribute, is anticipated to see rising sales within soft drinks, with its largest retail sales generated in bottled water in 2022.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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