It is considered virtually inevitable that demand for health and wellness soft drinks will continue to increase over the forecast period as consumer interest in improving nutrition set to continue rising, driven by spreading awareness of the importance of a healthy diet for maximising long-term health outcomes. Natural soft drinks is expected to maintain its position as the largest health and wellness soft drinks category, with natural bottled water set to continue accounting for the majority of category sales.
Vegan and plant-based products are likely to increase in popularity in Switzerland during the forecast period as increasing numbers of local consumers become more interested in reducing consumption of animal products on the basis of environmental and animal welfare concerns, in addition to the health advantages that can flow from a plant-based diet. This important background trend is expected to boost demand for lactose free soft drinks, which is set to see retail value sales expand by CHF22 million in 2022 constant value terms to reach CHF126 million by 2027.
The forecast period is set to see a positive performance from keto concentrates, the only category of keto soft drinks present in Switzerland. Sales of keto concentrates are set to rise as concentrates with low sugar or no sugar become increasingly popular among the rising numbers of local consumers who pursue the so-called “keto” diet, which involves maximising protein intake whilst minimising carbohydrate intake, especially in terms of reducing sugar consumption to vanishing point.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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