The natural claim will continue to lead sales across the forecast period, with retail sales projected to rise at a 3% 2023 constant value CAGR to PLN8.9 billion.
As consumers look to avoid sugar, fat, and salt, they will also look for ways to easily and conveniently increase their intake of vitamins, minerals, fibre, protein, and probiotics to aid their overall health and function. This will increase the appeal of functional and fortified soft drinks over the forecast period, leading innovation to focus on offering added-health benefits.
Across the forecast period, the number of vegetarians, vegans and flexitarians are expected to rise in Poland. In addition to consumers viewing these diets as healthier, many are increasingly concerned about animal welfare and sustainability, migrating to a plant-based lifestyle for these reasons.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!