While RTD tea is experiencing increasing competition from other soft drinks, especially with the rise of low/no sugar carbonates, it is still considered as an appetising option that offers specific benefits, especially kombucha. Despite the relatively high calorie count of kombucha compared with low/no sugar soft drinks, it remains popular amongst consumers who want to lose weight, as it has become an alternative option to weight loss tea.
Better for you products are likely to benefit from the continued consumer desire to reduce the consumption of products that are high in salt, fat or sugar, as these three ingredients have been shown to be linked to cases of stroke, high blood pressure, and heart disease. In addition, South Korea’s population that is considered overweight or obese is set to continue growing, and consumers are likely to look at changing their diet accordingly.
Concerns over the prevalence of certain diseases, but also demand for products that help consumers get through their hectic day or week, will be key factors in the future growth of health benefit claims in food and drinks. As such, immune support, which is a health benefit type of health and wellness attribute, is anticipated to realise growth in soft drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the HW Soft Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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