The most significant barrier to the wide acceptance of no sugar soft drinks, particularly those containing artificial sweeteners, has been questions about their health attributes, in conjunction with a sour aftertaste. Aspartame and sucralose, which are both artificial sweeteners, are made from chemicals.
More consumers are expected to turn towards beverages that offer fortification or functionality, as they are increasingly seen by consumers as options to boost their metabolism. Habits adopted during the pandemic are also expected to continue, as people look to change their diet in order to stay healthy.
Products for those following specific diets are expected to see rising popularity in the forecast period, as consumers seek to look after their own bodies. As such, keto, which is a dietary and free from type of health and wellness attribute, is set to grow, and will remain the largest amongst the dietary and free from claims.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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