Consumers’ wellbeing is likely to become a stronger factor driving their purchasing decisions over the forecast period. More importantly, their needs are set to become increasingly complex, which in turn will result in different soft drinks providing a wide range of various functionalities.
Better for you products are likely to benefit from a continued consumer desire to reduce their purchase of products that are high in salt, fat or sugar as these three ingredients have been shown to be linked to cases of stroke, high blood pressure and heart disease. No sugar, considered a type of better for you claim, is therefore expected to remain an important claim within soft drinks over the forecast period.
Legislative pressure is expected to intensify around sugar, fat and salt content in food and drinks products, triggering higher sales of better for you variants going forward. As such, low fat, which is a better for you type of health and wellness attribute, is anticipated to record positive growth within soft drinks over the forecast period, albeit from a low base, especially when compared to the size of low sugar soft drinks in the UK.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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