Rice, pasta, and noodles in Austria is expected to witness significant new developments in terms of formats and packaging innovations, with a strong emphasis on sustainability. Companies are increasingly investing in research and development to introduce innovative formats that cater to evolving consumer preferences and address environmental concerns.
Pasta and noodles are likely to see a shift in consumer preferences driven by a growing trend towards reducing the intake of carbohydrates and a growing interest in high protein products. With a rising awareness of the impact of high-carb diets on health and weight management, consumers are seeking alternatives that offer lower carbohydrate content without compromising on taste or texture.
Pasta is expected to witness significant developments in terms of organic and gluten-free options in the coming years as players look to cater to changing consumer preferences and dietary requirements. With a growing emphasis on health and wellness, there is a rising demand for organic pasta options made from sustainably sourced ingredients that are free from synthetic pesticides, herbicides, and genetically modified organisms (GMOs).
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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