Thanks to urban population growth over the forecast period, rice, pasta and noodles will perform strongly as consumers living in cities are more likely to consume foods within this category than their rural counterparts (although consumption among even rural local consumers will increase). In particular, the convenience factor will help drive demand, aided by economic recovery.
Despite now being a saturated product area, noodles will continue to benefit from being a cheap and convenient staple food. The growing child population will also drive demand as instant noodles are popular quick meal options for busy parents.
Rice is expected to perform well over the forecast period but at a slower rate than pasta and noodles. The category will be positively impacted by manufacturers increasingly offering smaller packaging sizes and local consumers moving away from unpackaged rice in bulk to packaged, branded rice.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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