The normalisation of the retail-foodservice split in volume sales is expected to continue over the forecast period, with slight better on-trade than retail volume growth across categories. As consumers in Finland are known to support the local economy, manufacturers are predicted to continue to emphasise the domestic origin of the products.
Private label is set to remain a strong competitor to brands due to lower unit prices for good quality, quite sophisticated products. For example, in pasta, Kesko’s trusted private label line offers Pirkka Luomio Tagliatelle (organic tagliatelle) and a free from gluten range featuring options like fusilli and spaghetti.
Recycling, sustainability and ethical concerns are gaining traction fast among Finnish consumers. Therefore, companies should engage with and emphasise these issues to strengthen consumer trust in their brands and products.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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