Despite significant volume sales of packaged rice and pasta during the review period, there is room for expansion, as packaged varieties accounted for a smaller volume share compared to unbranded, unpackaged rice and pasta sold by weight. These unbranded options are typically scooped out according to the consumer's desired quantity.
In the forecast period, the market for dried pasta and rice is expected to experience increasing polarisation. Players will aim to provide a range of price points to appeal to a wide spectrum of consumers.
Mass consumers place more emphasis on pricing than brand image, which has made economy brands like Kayna and Marjane private label gain prominence over expensive imported brands. Standard brands, with their long-standing presence and periodic in-store promotions, will continue to capture consumer attention.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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