With the approval of the regulations for Law 31348, companies have until the end of 2024 to make fortified rice available in supermarkets, small shops, and markets. In a country like Peru, where rice consumption is high, fortifying this staple is an effective strategy to combat the t issue of anaemia.
Empresas Polar is expected to make a significant entry into the Peruvian market, having announced plans to expand its presence in the country. With its diverse line of pasta and rice products, the company is set to expand into the rice category in the near future.
La Bodeguita from CBC Peruana strategically targets small local grocers, allowing the company—primarily focused on beverages—to expand its product portfolio. Initially launched with staples like rice, sugar, and oil, La Bodeguita has successfully incorporated pasta into its offerings.
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Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See All of Our DefinitionsThis report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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