With the difficult economic situation set to persist into the early forecast period, there will be continued pressure on consumption. Consumers are likely to aim to purchase fewer products, and will also look for less expensive options.
The small local grocers channel is expected to increasingly focus on offering sustainable and organic products over the forecast period as players look to differentiate themselves from the larger grocery players. However, as even discounters in Denmark offer organic products, it will be necessary to go beyond simply being organic to also tap into other consumer trends such as sustainability and ethically sourced products.
Small local grocers will face increased competition from retail e-commerce, as well as from other grocery retailers, and especially from convenience stores, in the forecast period. As a result, the channel is set to see a slight decline in outlet numbers.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See All of Our DefinitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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