Value sales of small local grocers (at constant 2023 prices) are set to decline over the forecast period, accompanied by a drop in the number of outlets. This will be driven by an erosion of the channel’s customer base, due to a rising preference for larger grocery retail formats offering lower prices, especially at the beginning of the forecast period when the German economy is set to stagnate.
Among small local grocers, organic and health food specialist outlets are expected to recover once the economic landscape improves, due to increasing health consciousness among German households. Growing awareness of sustainability issues may also boost demand for local products and regional specialities, which comprise a large portion of the assortment of these outlets and help them generate higher profit margins while differentiating their positioning against forecourt retailers and discounters.
With tobacco and nicotine products being traditionally a major product category for small local grocers in Germany, a rapidly increasing proportion of their revenue was generated from single-use e-vapour products in 2023, a trend which is expected to continue, at least in the short term. However, regulatory curbs on single-use or disposable e-vapour products are likely to be imposed by the EU over the forecast period, due to concerns that they may lead to nicotine dependence among teenagers, which may abruptly curb a major revenue stream for many outlets.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See All of Our DefinitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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