Small local grocers in Italy that are specialised in sustainability maintained a positive performance in 2023, albeit with growth being limited for many due to the increased price sensitivity of Italians. For instance, Ecor NaturaSì SpA’s Natura Si' chain experienced steady growth in 2023, although its Cuorebio proved less fruitful reporting a small decline in current value terms.
A key challenge for small local grocers in Italy will be the ability to adapt to a world in which taking an omnichannel approach has become increasingly important. Indeed, most small local grocers have limited means with which to implement a digitalisation strategy.
The strong performance being seen from SignorVino at the end of the review period exemplifies the strong interest among Italians towards shopping in specialist stores which are able to offer quality products and quality service from staff who understand the products they are selling. The brand’s growth is a key example of how an elevated shopping experience with modern infrastructure and well-trained shop assistants can enable small local grocers to stand out in an increasingly crowded marketplace.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See All of Our DefinitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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