Small local grocers is set to maintain its trend of decline in outlet numbers in South Korea, but is expected to return to growth in current value terms throughout the forecast period. The MZ Generation is currently moving to the trend of “ditto consumption”, where their purchasing choices are influenced by products endorsed or used by celebrities and influencers.
Naver Financial and SEMAS (Small Enterprise and Market Service) are working together to support Naver Pay QR payments at Nadeul grocers (a government business for small local grocers with a floor space of 135 sq m or less, excluding convenience stores and supermarkets), providing added convenience for players in this channel. This collaboration enables Naver Pay QR payments at local grocers equipped with POS and QR readers exclusively for interchange stores.
The government is taking measures to assist local grocery retailers to face the challenges in the current market. In collaboration with SEMAS (Small Enterprise and Market Service), the Ministry of SMEs and Startups has initiated a project focusing on the digital transformation (DX) of local grocery retailers.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See All of Our DefinitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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