Despite a challenging year in 2023, with economic pressures taking their toll on volume sales of dermatologicals, the category is expected to see a much brighter future over the forecast period. With the pandemic being declared over in 2023 consumers are spending more time outside the home, returning to the workplace and going to the gym.
Hair loss treatments is expected to be the most dynamic category in retail volume terms in dermatologicals over the forecast period. The demand for hair loss treatments is expected to benefit from consumers shifting their focus back onto products that are not mere essentials as well as a growing focus on the importance of self-image.
Despite positive growth projections for dermatologicals there are several factors that could limit the future growth potential of the category. These include the continuously growing selection and popularity of dermocosmetics, especially lower priced products that still are beneficial for skin (and hair) health and which reduce the need to use dermatologicals.
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Understand the latest market trends and future growth opportunities for the Dermatologicals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dermatologicals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dermatologicals
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Dermatologicals research and analysis database.
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